The world’s most iconic dress of all time – The “Happy Birthday Mr. President” dress worn by Marilyn Monroe on Saturday, May 19, 1962, at a Democratic fundraiser and early 45th birthday celebration for President John F. Kennedy at Madison Square Garden sold for $4,800,000 on November 17th, 2016 through Julien’s Auctions, the renowned record breaking auction house.

 

“We have had remarkable opportunities to offer unique objects related to Marilyn Monroe in the past,” said Martin Nolan, Executive Director of Julien’s Auctions. “Tonight is one of the most remarkable events in Julien’s Auctions history and one we will never forget.”

 

Other highlights of this first day of a three-day auction of Marilyn Monroe personal and career items included the “Some Like it Hot” cocktail dress which sold for $450,000; a Marilyn Monroe “Rose Tattoo” premiere gown sold for $125,000; a pair of Marilyn Monroe owned Ferragamo shoes sold for $34,000; the Marilyn Monroe “Niagara” negligee sold for $59,000; a Marilyn Monroe owned rhinestone bracelet sold for $18,750; a group of Marilyn Monroe owned magazines sold for $10,000; the “No Business Like Show Business” gown sold for $81,000; the Marilyn Monroe “Bus Stop” costume , studio image and tear sheet sold for $100,000; a Marilyn Monroe the “Prince and the Showgirl” gown and window card sold for $75,000; a Marilyn Monroe program from President Kennedy’s 1962 Birthday Celebration sold for #12,500; a Marilyn Monroe signed tile from President Kennedy’s 1962 Birthday celebration sold for $12.500; a Marilyn Monroe received letter from Jean Kennedy Smith sold for $28,000; a Bob Mackie sketch of the Happy Birthday Mr. President gown sold for $10,000;

 

Julien’s Auctions will continue to host The Collections of Marilyn Monroe auctions on Friday and Saturday beginning at 10:00 a.m. The three-day auction event continues through Saturday, November 19, 2016.

 

More information available at juliensauctions.com