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FINANCE

UNIONIZING THE
EV INDUSTRY

The UAW’s agreement with Rivian marks a significant step in unionizing the EV industry, potentially reshaping labor dynamics and adding long-term cost considerations for investors as the sector scales and transitions to electric vehicles.

CAROLINE RATNER

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The United Auto Workers (UAW), a union representing 400,000 members, is taking a significant step toward unionizing electric vehicle (EV) manufacturers, beginning with a landmark agreement with Rivian. This deal, which comes amid an ongoing National Labor Relations Board (NLRB) investigation into Rivian’s alleged union-busting practices, marks a pivotal shift in the union’s approach. Rivian has agreed to maintain a neutral stance in future unionization efforts—provided they occur after the company reaches profitability. This agreement underscores the growing push to bring labor representation into the rapidly expanding EV industry.


Rivian’s path to profitability, however, is far from certain. The electric SUV and truck maker has never posted a quarterly adjusted profit and reported a staggering loss of $39,000 per vehicle sold last quarter, an increase from the prior quarter. Additionally, Rivian recently slashed its annual production target by 10,000 vehicles, reflecting ongoing operational challenges. Despite these hurdles, the neutrality agreement has helped the company secure a conditional $6.6 billion loan from the U.S. government to fund a new manufacturing facility in Georgia. This strategic alignment of labor relations and financial incentives highlights how unions and manufacturers can find common ground to advance their goals.


UAW’s Broader Strategy
The agreement with Rivian is part of a larger UAW campaign to extend its influence beyond traditional automakers like Ford, GM, and Stellantis. Last year, the union successfully negotiated lucrative contracts with these companies and announced a $40 million initiative to organize workers at major EV players such as Tesla, Rivian, and Lucid. Several battery plants co-owned by big automakers have already moved toward unionization, indicating growing momentum in the sector.


Tesla, the dominant force in the EV market, is closely watching these developments. After the UAW’s recent contract wins, Tesla preemptively raised factory wages, a clear effort to counter the union’s wage arguments and maintain its nonunion workforce. This wage increase reflects the broader pressure that unionized labor is exerting on the EV industry.


The Takeaway
Unionizing the EV industry is a critical challenge for the UAW, as the transition to electric vehicles reshapes the auto manufacturing landscape. EV motors are simpler to produce than traditional internal combustion engines, requiring fewer workers, and EV factories are often located in nonunion regions in the South. The UAW has expressed concerns that these factors could lead to lower wages and fewer union jobs. Successfully organizing the EV sector is not just a strategic priority but a necessity for ensuring the union’s relevance and influence in the future of the automotive industry. As EV adoption accelerates, the UAW’s ability to unionize this sector will be a defining factor in the evolution of labor rights within the auto world.

 

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