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FINANCE

WHY FIGMA’S IPO DESERVES UHNW ATTENTION

Figma’s IPO offers UHNW investors a rare chance to back a profitable, founder-led tech company at the intersection of SaaS growth and AI-driven disruption.

REBECCA ETORIA

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Figma, the design platform synonymous with digital collaboration, has officially filed for its long-anticipated IPO—unveiling financials that few in Silicon Valley can rival. While it might seem like a play reserved for venture capitalists and tech-focused funds, Figma’s debut is far more than a typical SaaS listing. For ultra-high-net-worth investors, this IPO represents a rare convergence of scalability, resilience, and disruptive potential.


Exceptional Growth—Without Compromising Margins
Figma reported $749 million in revenue for 2024, marking a remarkable 48% year-over-year increase, with Q1 2025 maintaining that pace. More importantly, the company boasts near-unheard-of gross margins in the range of 88% to 91%. These aren’t numbers to casually dismiss—they reflect a digital platform with almost limitless scaling capacity and minimal incremental costs.


In a tech landscape where many growth darlings are sacrificing profitability for market share, Figma’s combination of growth and discipline sets it apart. “It’s rare to see a software company growing at this clip while maintaining such pristine economics,” notes one wealth advisor specializing in tech IPOs.


Strategic Leverage in the AI Era
Beyond its core design tools, Figma is positioning itself at the forefront of AI-powered productivity. Its emerging suite of artificial intelligence features—including rapid prototyping tools—could redefine workflows for both creative professionals and non-designers alike.


For investors, this is a critical signal. AI is rapidly becoming the new battleground across industries, and companies that seamlessly integrate it stand to gain exponential value. Figma’s willingness to lean into AI, even at the expense of short-term margin expansion, signals forward-looking leadership.


Founder-Led Strength and Capital Independence
After the collapse of Adobe’s proposed $20 billion acquisition, Figma emerged with a $1 billion windfall from a breakup fee—fortifying its cash position and independence. Founder Dylan Field remains at the helm, with super-voting shares that preserve his influence.


In many circles, founder control is seen as a liability. However, for UHNW investors accustomed to backing visionary leaders, this could be an asset. “Founder-led businesses often resist the short-term pressures of public markets, allowing them to focus on long-term value creation,” explains a family office CIO.


The Bottom Line for Sophisticated Investors
Figma’s IPO is not a speculative bet—it’s a window into the next generation of enterprise software platforms that blend viral adoption, high-margin SaaS economics, and AI-driven growth.


For UHNW individuals seeking long-term growth, portfolio diversification into high-quality tech assets, and exposure to digital infrastructure that underpins the modern economy, Figma offers a compelling case.


As with any IPO, risks remain—from heightened competition to governance structure concerns—but those willing to take the long view may find that Figma represents something increasingly rare: a public-market growth story with both vision and financial rigor.

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