THE ASPREY BUGATTI
“The purest perfect shape of nature is the egg.”
Ettore Bugatti’s father, Carlo Bugatti, once said: “The purest perfect shape of nature is the egg.” These words inspired the next evolution of a partnership between Bugatti and Asprey that began in early 2022, allowing these luxury brands to work in both the physical and digital realms. The limited-edition collections are backed by blockchain and created using Asprey Studio’s cutting-edge production techniques and materials. The Asprey Bugatti Egg Collection will be produced both as physical object and NFT generative artwork. It will be the first-ever collection by two luxury brands using a state-of-the-art technique of inscribing digital content on the Bitcoin blockchain, ensuring the artwork will last indefinitely.
The Royale Edition of the Asprey Bugatti Egg Collection echoes not only Carlo’s musings but also Bugatti’s distinctive horseshoe grille, which Ettore designed in honor of his father’s love of flowing curved shapes, like the egg. The eggshell of the Royale Edition, made from carbon fiber and intricately crafted into the perfect egg shape during a long and complex process, is entirely free from disproportion or imperfection. It’s encased within a sterling silver diamond weave lattice, gently angled downwards to a curved base portraying movement and echoing Asprey’s jewelry heritage and the ornate furniture designs of Carlo Bugatti and the Art Nouveau, an era significant to both brands.