LIFE BEYOND FIRST CLASS
ARTS & COLLECTIBLES
TIMELESS IN THE
MOUNTAINS
Watch Week Aspen returns this August with a dynamic lineup of luxury brands, curated experiences, and collector showcases—all set against the grandeur of the Rocky Mountains.
For horology enthusiasts and high-altitude aesthetes alike, Watch Week Aspen is fast becoming the crown jewel of North America’s summer watch calendar. From August 7–10, 2025, this sophisticated celebration of timepieces returns to Aspen with more brands, more events, and even deeper connections between the world’s finest watchmakers and the collectors who seek them.
Backed by Oliver Smith Jeweler and the Aspen Chamber Resort Association, Watch Week Aspen 2025 blends alpine elegance with horological excellence. From rare pre-owned vaults to world-premiere unveilings, this four-day event offers a fresh take on luxury watch culture—one that pairs Saxon precision and Swiss ingenuity with mountain air and outdoor adventure.
The 2025 lineup features industry icons like A. Lange & Söhne, Audemars Piguet, Omega, IWC, H. Moser & Cie., and Zenith, alongside boutique independents such as Moritz Grossmann and Gerald Charles. Whether you’re diving into Omega’s materials lab, previewing limited editions at Glashütte Original’s Seventies ‘X’ showcase, or savoring cocktails with Arnold & Son, the experiences are immersive and intentional.
Aspen’s setting only elevates the moment. Picture hiking with National Geographic legend Jimmy Chin, rallying on the pickleball court with Olympian Alex Ferreira, or attending educational panels followed by sunset soirées—all woven into Aspen’s pedestrian-friendly downtown.
“Watch Week Aspen was created to celebrate the unique horological ecosystem here in the mountains,” says Elizabeth Smith, Managing Director of Oliver Smith Jeweler and co-founder of the event. “Aspen is home to a remarkable collection of brands and boutiques, and we wanted to shine a light on this community while offering something truly memorable for collectors.”
Indeed, the event’s structure invites both seasoned collectors and curious newcomers to explore timepieces in a relaxed yet refined setting. Expect pop-up lounges, private viewings, expert talks, and exclusive first looks at new models—many revealed to the world for the first time during this event.
Free and open to the public, Watch Week Aspen encourages advance registration to unlock priority access to limited-attendance events. For watch aficionados looking to pair fine craftsmanship with fine altitude, this is an invitation not just to see the time—but to spend it well.
To learn more or register, visit: