MASERATI AND LIBERTY CREATE INTERACTIVE WINDOW DISPLAY TO LAUNCH CHARITY FASHION COLLECTION
Luxury Italian car manufacturer, Maserati, joined forces with iconic London department store, Liberty, and inspirational fashion charity, LDNY, to launch the ‘Legacy’ collection in a unique and interactive window display at the Regent Street store earlier this week.
By: Editorial Team | October 31, 2015
The exclusive launch of the fashion collection includes a bespoke window display at Liberty which is in situ exclusively for one week between 26th October and 2nd November. The window features three examples from the Legacy collection alongside cutting-edge technology from ‘Those’ – a London-based digital design works - with their digital drawing system ‘The Woodpecker’.
The Woodpecker is an innovative drawing robot that sketches images of Maserati cars, as well as images from the Legacy Collection and Liberty’s famous Tudor-style shop-front onto the glass window live in front of London shoppers. The Woodpecker also invites members of the public to be a part of the window display by writing tweets using the hashtag #LibertyxMaserati onto the glass.
A VIP event was hosted at Liberty earlier in the week to celebrate the charity fashion collection and officially launch the window display. Guests from the worlds of fashion and enterprise were joined by the likes of Ozwald Boateng, Miriam González Durántez and Caroline Rush at the 140 year-old London department store. A fleet of elegant Maserati Quattroportes lined Great Marlborough Street where the store’s iconic main entrance is located.